Docker
Event design for open-source AI meetup
Company
Docker
Industry
Software Development
Role
Senior Visual Designer
Duration
2 weeks
Skills
Events
Collateral Design
Swag
Graphics
Social Media
Slide decks
Slide decks
Overview
The challenge of putting Docker on the map within the AI software landscape. Not only through product offerings, but by positioning them as thought-leaders within the developer community.
Organizing an open-source AI meetup at the famous startup campus "Station F" in Paris, France. Docker hosted the event, partnered with Ollama, and had a Docker engineer give one of the sessions.
My Role
Worked closely with the event organizer and project manager Melanie Salman in realizing the event. Created marketing assets for promoting the event to drive signups, event graphics for on the day, and post-event materials.
Event graphics
Luma event page
Rollup banners
Stickers
Social media images
Slide decks
Team
Event Organizer
Designers
Final Outcome
I applied Docker's new visual style for 2024 for the open-source AI event in Paris. Customizing the Docker and Ollama mascots to create the core graphics, and applying them to all the conference materials (printed and digital).
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="klMYv3nIY-3498760819-linear-gradient" x1="0.8668704734779976" x2="0.017275692792108444" y1="0.88" y2="0"><stop offset="0" stop-color="rgb(0, 186, 194)"/><stop offset="1" stop-color="rgb(102, 56, 242)"/></linearGradient></defs><path d="M 4.575 3.4 L 1.7 6.275 C 1.5 6.475 1.267 6.579 1 6.588 C 0.733 6.596 0.5 6.5 0.3 6.3 C 0.1 6.1 0 5.863 0 5.588 C 0 5.313 0.1 5.075 0.3 4.875 L 4.875 0.275 C 4.975 0.175 5.083 0.104 5.2 0.063 C 5.317 0.021 5.442 0 5.575 0 C 5.708 0 5.833 0.021 5.95 0.063 C 6.067 0.104 6.175 0.175 6.275 0.275 L 10.9 4.9 C 11.1 5.1 11.196 5.333 11.188 5.6 C 11.179 5.867 11.075 6.1 10.875 6.3 C 10.675 6.483 10.442 6.579 10.175 6.588 C 9.908 6.596 9.675 6.5 9.475 6.3 L 6.575 3.4 L 6.575 12.575 L 15.575 12.575 C 15.858 12.575 16.096 12.671 16.287 12.863 C 16.479 13.054 16.575 13.292 16.575 13.575 C 16.575 13.858 16.479 14.096 16.287 14.288 C 16.096 14.479 15.858 14.575 15.575 14.575 L 6.575 14.575 C 6.025 14.575 5.554 14.379 5.163 13.988 C 4.771 13.596 4.575 13.125 4.575 12.575 Z" fill="url(%23klMYv3nIY-3498760819-linear-gradient)" height="14.575020000000002px" id="klMYv3nIY" transform="translate(3.425 4.426)" width="16.575px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 4.575 3.4 L 1.7 6.275 C 1.5 6.475 1.267 6.579 1 6.588 C 0.733 6.596 0.5 6.5 0.3 6.3 C 0.1 6.1 0 5.863 0 5.588 C 0 5.313 0.1 5.075 0.3 4.875 L 4.875 0.275 C 4.975 0.175 5.083 0.104 5.2 0.063 C 5.317 0.021 5.442 0 5.575 0 C 5.708 0 5.833 0.021 5.95 0.063 C 6.067 0.104 6.175 0.175 6.275 0.275 L 10.9 4.9 C 11.1 5.1 11.196 5.333 11.188 5.6 C 11.179 5.867 11.075 6.1 10.875 6.3 C 10.675 6.483 10.442 6.579 10.175 6.588 C 9.908 6.596 9.675 6.5 9.475 6.3 L 6.575 3.4 L 6.575 12.575 L 15.575 12.575 C 15.858 12.575 16.096 12.671 16.287 12.863 C 16.479 13.054 16.575 13.292 16.575 13.575 C 16.575 13.858 16.479 14.096 16.287 14.288 C 16.096 14.479 15.858 14.575 15.575 14.575 L 6.575 14.575 C 6.025 14.575 5.554 14.379 5.163 13.988 C 4.771 13.596 4.575 13.125 4.575 12.575 Z" fill="rgb(29, 99, 237)" height="14.575020000000002px" id="BN6aTpH0w" transform="translate(3.425 4.426)" width="16.575px"/></svg>)
Created graphics for the event webpage set up through Luma
Results
The AI meetup in Paris was a big win for Docker, making their mark in the AI space with the perfect location - Europe's largest startup campus, Station F. The event was synced up with Docker CTO's keynote at the Linux Foundation AI conference that ran in parallel to the meetup. Together these moments brought Docker into the AI development conversation in front of an international audience.
300+
Event Attendees at Station F
12
Partner Companies (Ollama, RedHat, AWS)
Keynote
Docker CTO @ Linux Foundation AI event
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 3.45 6.563 L 6.3 9.413 C 6.5 9.613 6.596 9.846 6.588 10.113 C 6.579 10.38 6.483 10.613 6.3 10.813 C 6.1 11.013 5.863 11.117 5.588 11.125 C 5.313 11.134 5.075 11.038 4.875 10.838 L 0.3 6.263 C 0.1 6.063 0 5.83 0 5.563 C 0 5.296 0.1 5.063 0.3 4.863 L 4.875 0.288 C 5.075 0.088 5.313 -0.008 5.588 0 C 5.863 0.009 6.1 0.113 6.3 0.313 C 6.483 0.513 6.579 0.746 6.588 1.013 C 6.596 1.28 6.5 1.513 6.3 1.713 L 3.45 4.563 L 14.6 4.563 C 14.883 4.563 15.121 4.659 15.313 4.85 C 15.504 5.042 15.6 5.28 15.6 5.563 C 15.6 5.846 15.504 6.084 15.313 6.275 C 15.121 6.467 14.883 6.563 14.6 6.563 Z" fill="rgb(29, 99, 237)" height="11.125999999523167px" id="brJ_w3TjZ" transform="translate(4.5 6.5)" width="15.600000000000023px"/></svg>)