Hi, I’m Ladi designer based in Denmark with over 12 years of experience helping brands grow their digital and physical presence.

I enjoy the challenge of taking projects from 0 to 100, drawing on my experience in fast-paced startups where adaptability and continuous learning are key.

Work Experience

Senior Visual Designer

Joined visual design team at Docker through the acquisition of AtomicJar.

BRAND INTEGRATION

  • Led visual integration of Testcontainers brand into the Docker design ecosystem, refining the logo, color palette, typography, and imagery to fit with Docker’s brand.

  • Tested new positioning on target audiences through event and conference feedback.

DESIGN DEBT CLEANUP

  • Conducted large-scale audits of Docker touchpoints to identify inconsistencies.

  • Systematically documented issues in Jira tickets and held weekly reviews to triage.

  • Revamped web pages applying updated brand guidelines and reusable components.

DESIGN SYSTEM

  • Collaborated on developing a new design system for Docker’s website together with project lead designer and web team.

see more

Joined visual design team at Docker through the acquisition of AtomicJar.

BRAND INTEGRATION

  • Led visual integration of Testcontainers brand into the Docker design ecosystem, refining the logo, color palette, typography, and imagery to fit with Docker’s brand.

  • Tested new positioning on target audiences through event and conference feedback.

DESIGN DEBT CLEANUP

  • Conducted large-scale audits of Docker touchpoints to identify inconsistencies.

  • Systematically documented issues in Jira tickets and held weekly reviews to triage.

  • Revamped web pages applying updated brand guidelines and reusable components.

DESIGN SYSTEM

  • Collaborated on developing a new design system for Docker’s website together with project lead designer and web team.

see more

Senior Visual Designer

Joined visual design team at Docker through the acquisition of AtomicJar.

BRAND INTEGRATION

  • Led visual integration of Testcontainers brand into the Docker design ecosystem, refining the logo, color palette, typography, and imagery to fit with Docker’s brand.

  • Tested new positioning on target audiences through event and conference feedback.

DESIGN DEBT CLEANUP

  • Conducted large-scale audits of Docker touchpoints to identify inconsistencies.

  • Systematically documented issues in Jira tickets and held weekly reviews to triage.

  • Revamped web pages applying updated brand guidelines and reusable components.

DESIGN SYSTEM

  • Collaborated on developing a new design system for Docker’s website together with project lead designer and web team.

see more

Senior Visual Designer

Head of Design

First design hire reporting to the CEO. Led a team of three web and product designers and built AtomicJar’s design foundations from the ground up.

BRANDING & IDENTITY

  • Redesigned AtomicJar and Testcontainers logos and set up brand guidelines to create a unified visual identity while retaining recognition with developer audience.

  • Created brand identity and landing page for Testcontainers Cloud, supporting its beta and full launch.

  • Designed and launched AtomicJar’s marketing site, supporting recruitment efforts.

PRODUCT DESIGN

  • Immersed myself in product design to better support my team’s priorities, contribute to design crits and hands-on product iterations.

  • Designed first onboarding experience for Testcontainers Cloud.

Cross-functional

  • Collaborated across distributed EU & US teams (marketing, product, engineering, DevRel, ops, people & culture, and leadership).

  • Shared regular team updates via sync and async methods to respect timezones.

see more

First design hire reporting to the CEO. Led a team of three web and product designers and built AtomicJar’s design foundations from the ground up.

BRANDING & IDENTITY

  • Redesigned AtomicJar and Testcontainers logos and set up brand guidelines to create a unified visual identity while retaining recognition with developer audience.

  • Created brand identity and landing page for Testcontainers Cloud, supporting its beta and full launch.

  • Designed and launched AtomicJar’s marketing site, supporting recruitment efforts.

PRODUCT DESIGN

  • Immersed myself in product design to better support my team’s priorities, contribute to design crits and hands-on product iterations.

  • Designed first onboarding experience for Testcontainers Cloud.

Cross-functional

  • Collaborated across distributed EU & US teams (marketing, product, engineering, DevRel, ops, people & culture, and leadership).

  • Shared regular team updates via sync and async methods to respect timezones.

see more

Head of Design

First design hire reporting to the CEO. Led a team of three web and product designers and built AtomicJar’s design foundations from the ground up.

BRANDING & IDENTITY

  • Redesigned AtomicJar and Testcontainers logos and set up brand guidelines to create a unified visual identity while retaining recognition with developer audience.

  • Created brand identity and landing page for Testcontainers Cloud, supporting its beta and full launch.

  • Designed and launched AtomicJar’s marketing site, supporting recruitment efforts.

PRODUCT DESIGN

  • Immersed myself in product design to better support my team’s priorities, contribute to design crits and hands-on product iterations.

  • Designed first onboarding experience for Testcontainers Cloud.

Cross-functional

  • Collaborated across distributed EU & US teams (marketing, product, engineering, DevRel, ops, people & culture, and leadership).

  • Shared regular team updates via sync and async methods to respect timezones.

see more

Head of Design

Lead Designer & Artist

Co-created Lunar Base with former colleagues as a passion project, successfully launching and funding on Kickstarter. I took on dual role of both designer & artist.

0 TO 100 PROJECT

  • Navigated game design, funding, print production, and fulfillment challenges as a team with no prior experience in the board game industry.

  • Expanded my role beyond design into marketing strategy, project management, crowdfunding best practices, product photography, game testing, and QA.

ART DIRECTION

  • Owned visual direction from concept to prototype to mass production.

  • Designed full range of physical and digital assets: game cards, rulebook, box, logo, website, Kickstarter page, and social media images.

CROWDFUNDING & RETAIL

  • Developed launch strategy and crowdfunding campaign including: copywriting, social media scheduling, and community outreach.

  • Raised 450 000 DKK funding on Kickstarter.

  • Achieved 20% conversion rate from project followers to paying backers.

  • Delivered Lunar Base to 2000+ backers and launched in international retail by 2024.

see more

Co-created Lunar Base with former colleagues as a passion project, successfully launching and funding on Kickstarter. I took on dual role of both designer & artist.

0 TO 100 PROJECT

  • Navigated game design, funding, print production, and fulfillment challenges as a team with no prior experience in the board game industry.

  • Expanded my role beyond design into marketing strategy, project management, crowdfunding best practices, product photography, game testing, and QA.

ART DIRECTION

  • Owned visual direction from concept to prototype to mass production.

  • Designed full range of physical and digital assets: game cards, rulebook, box, logo, website, Kickstarter page, and social media images.

CROWDFUNDING & RETAIL

  • Developed launch strategy and crowdfunding campaign including: copywriting, social media scheduling, and community outreach.

  • Raised 450 000 DKK funding on Kickstarter.

  • Achieved 20% conversion rate from project followers to paying backers.

  • Delivered Lunar Base to 2000+ backers and launched in international retail by 2024.

see more

Lead Designer & Artist

Co-created Lunar Base with former colleagues as a passion project, successfully launching and funding on Kickstarter. I took on dual role of both designer & artist.

0 TO 100 PROJECT

  • Navigated game design, funding, print production, and fulfillment challenges as a team with no prior experience in the board game industry.

  • Expanded my role beyond design into marketing strategy, project management, crowdfunding best practices, product photography, game testing, and QA.

ART DIRECTION

  • Owned visual direction from concept to prototype to mass production.

  • Designed full range of physical and digital assets: game cards, rulebook, box, logo, website, Kickstarter page, and social media images.

CROWDFUNDING & RETAIL

  • Developed launch strategy and crowdfunding campaign including: copywriting, social media scheduling, and community outreach.

  • Raised 450 000 DKK funding on Kickstarter.

  • Achieved 20% conversion rate from project followers to paying backers.

  • Delivered Lunar Base to 2000+ backers and launched in international retail by 2024.

see more

Lead Designer & Artist

Freelance Graphic Designer

Worked as a design contractor for dev security, XRM, aviation, education, and marketing agency clients including: Snyk, SkySelect, JRNI, GrowthLabs, StudyPeers.

CLIENT FACING

  • Led design projects for GrowthLabs. Served as main client contact. Wrote project briefs, delegated to designers and developers, managed timelines and budgets.

IN-HOUSE DESIGN RESOURCE

  • Translated agency-established brand guidelines into a full-scale rollout for JRNI—including logo, webpages, social media, reports, sales materials, event booths.

see more

Worked as a design contractor for dev security, XRM, aviation, education, and marketing agency clients including: Snyk, SkySelect, JRNI, GrowthLabs, StudyPeers.

CLIENT FACING

  • Led design projects for GrowthLabs. Served as main client contact. Wrote project briefs, delegated to designers and developers, managed timelines and budgets.

IN-HOUSE DESIGN RESOURCE

  • Translated agency-established brand guidelines into a full-scale rollout for JRNI—including logo, webpages, social media, reports, sales materials, event booths.

see more

Freelance Graphic Designer

Worked as a design contractor for dev security, XRM, aviation, education, and marketing agency clients including: Snyk, SkySelect, JRNI, GrowthLabs, StudyPeers.

CLIENT FACING

  • Led design projects for GrowthLabs. Served as main client contact. Wrote project briefs, delegated to designers and developers, managed timelines and budgets.

IN-HOUSE DESIGN RESOURCE

  • Translated agency-established brand guidelines into a full-scale rollout for JRNI—including logo, webpages, social media, reports, sales materials, event booths.

see more

Freelance Graphic Designer

Senior Graphic Designer / Graphic Designer

Started as a Graphic Designer and grew with the company as the startup scaled. Promoted to Senior Graphic Designer, and led visual direction for the company and its sub-brands.

TEAM GROWTH

  • Helped scale design team from 2 to 7 by assisting with interviews and hiring process.

LEADERSHIP

  • Led internal teams of 2-3 designers on branding and marketing projects.

  • Mentored a junior designer and delegated tasks to manage team capacity.

  • Oversaw external contractors, vendors, and printers across multiple countries.

OWNERSHIP & PROJECT MANAGEMENT

  • Served as primary graphic designer for cross-functional requests from teams across four global offices and time zones.

  • Balanced design priorities between the company and its sub-brands — RebelLabs (developer think tank), vJUG (virtual Java User Group), GeekOut (annual conference), and suite of software products (JRebel, LiveRebel, XRebel).

see more

Started as a Graphic Designer and grew with the company as the startup scaled. Promoted to Senior Graphic Designer, and led visual direction for the company and its sub-brands.

TEAM GROWTH

  • Helped scale design team from 2 to 7 by assisting with interviews and hiring process.

LEADERSHIP

  • Led internal teams of 2-3 designers on branding and marketing projects.

  • Mentored a junior designer and delegated tasks to manage team capacity.

  • Oversaw external contractors, vendors, and printers across multiple countries.

OWNERSHIP & PROJECT MANAGEMENT

  • Served as primary graphic designer for cross-functional requests from teams across four global offices and time zones.

  • Balanced design priorities between the company and its sub-brands — RebelLabs (developer think tank), vJUG (virtual Java User Group), GeekOut (annual conference), and suite of software products (JRebel, LiveRebel, XRebel).

see more

Senior Graphic Designer / Graphic Designer

Started as a Graphic Designer and grew with the company as the startup scaled. Promoted to Senior Graphic Designer, and led visual direction for the company and its sub-brands.

TEAM GROWTH

  • Helped scale design team from 2 to 7 by assisting with interviews and hiring process.

LEADERSHIP

  • Led internal teams of 2-3 designers on branding and marketing projects.

  • Mentored a junior designer and delegated tasks to manage team capacity.

  • Oversaw external contractors, vendors, and printers across multiple countries.

OWNERSHIP & PROJECT MANAGEMENT

  • Served as primary graphic designer for cross-functional requests from teams across four global offices and time zones.

  • Balanced design priorities between the company and its sub-brands — RebelLabs (developer think tank), vJUG (virtual Java User Group), GeekOut (annual conference), and suite of software products (JRebel, LiveRebel, XRebel).

see more

Senior Graphic Designer / Graphic Designer

Education

BA (Bachelors) Graphic Design

2009-2010

Foundation Degree in Visual Communication

2007-2009

Foundation Diploma in Art & Design

2006-2007

IB (International Baccalaureate) Diploma

2004-2006

Skill Set

Visual Design

Graphic Design

Branding

Logo Design

Rebranding

Brand Guidelines

Graphics

Infographics

Illustration

Creative Direction

Photography

Marketing Design

Product Launch

Social Media

Banner Ads

Sales Collateral

Reports

Slide decks

Blog Graphics

Collateral Design

Copywriting

Print Design

Trade Show Booth

Swag

Events

Conferences

Event Collateral

Signage

Office branding

Packaging

Typography

Layout

Digital Digital

Web Design

UI Design

Design Systems

Responsive Design

Accessible Design

Tool Stack

Design Software

Figma

Illustrator

Photoshop

InDesign

Web Development

Framer

Wordpress

Themes

Project Management

Slack

Notion

Miro

G Suite

Monday

Asana

Jira

Presentation

Slides

Powerpoint

Keynote

Operating Systems

Windows

Languages

English
Native speaker

Danish
Basic proficiency

Czech
Conversational

Kind Words